Partners

Partners are agencies and platforms that run Lucra for brands and creators, much like Stripe Connect: brands are connected accounts, creators are payout recipients, and Lucra-Account is Stripe-Account.

Set up

1. Turn on partner status in Settings → Agency profile.
2. Create a write key in Settings → API and MCP.
3. Set your take rates.
4. Provision brands and creators, and finish their setup with POST /v1/connections and webhooks.

Take rates

Set them with PATCH /v1/account:

{
  "creatorTakeRate": { "percent": 15 },
  "brandFee": { "of": "ad_spend", "percent": 10 }
}

creatorTakeRate is a share of roster creators' earnings, up to 20%. brandFee is charged on the brands you manage.

Act as a creator

Send Lucra-Account: crtr_… to do what the creator would: edit their profile, apply or join a program they're invited to, upload, submit, request samples, answer retainer offers, and read their payments and messages. Endpoints that allow it are marked in the reference.

await lucra
  .as("crtr_026UYfiw1Y6OvUpuKWiOpeL")
  .applications.create({ body: { program: "prog_00lhuAJjQgdtNt5WnqTBc95" } })