Documentation

Run creator programs, ads, and payouts on Lucra.

Drag a sticker to move it, or use the arrow keys while focused.

Paid ads

Run creator videos as ads and see what they drive.

Launch a campaign

From Paid Ads, pick approved videos and the platforms to run on: Google, Meta, or TikTok. Lucra builds conversion campaigns on each, optimized for the one event you choose.

Brand programs run as your brand. Creator programs run as the creator, through TikTok Spark Ads and Meta Partnership Ads.

Analytics

Spend, clicks, and conversions sync from each platform into Analytics, broken down by creator and video.

Billing

You pay for media directly through your ad account. Lucra bills creators' share of verified spend. See Pricing.